AI SEO Guide
How to rank in AI search
AI answer engines like ChatGPT, Gemini, Claude, Perplexity and Google AI Mode are the new front page. Here's how to make your AI-generated website discoverable and citable.
llms.txt
A markdown file at your site root that tells AI models what your site is and where to read. It's the robots.txt of the AI era — and most AI-built sites are missing it.
AI crawler access
If your robots.txt blocks GPTBot, ClaudeBot or PerplexityBot, you're invisible to AI answers. Allow the crawlers you want to be cited by.
Structured data
JSON-LD schema gives models clean, machine-readable entities — your organization, products, FAQs and articles — so they cite you accurately.
Answer-ready content
Clear question-style headings, concise answers and semantic HTML make your content easy to quote in AI responses.
The AI crawlers that matter
GPTBot
Crawls the web for ChatGPT answers & training.
OAI-SearchBot
Powers ChatGPT's live search & citations.
ClaudeBot
Feeds Claude's knowledge and citations.
PerplexityBot
Indexes pages for Perplexity answers.
Google-Extended
Controls use in Gemini & AI Overviews.
Applebot
Powers Siri & Apple AI features.
Check your AI search readiness
Run a free scan to see your llms.txt, crawler access and schema status.